FLUENCE is the root for numerous words to mean many things – be that a measure of particle flux in electromagnetic field in physics or the flowing of ethereal fluid affecting human destiny in astrology. Affluence, confluence, influence... We use it to suggest a motion – its aim and course determined by the circumstances of each individual project which we apply our energies to. But the motion in and of itself… It's as potent and vigorous as its SOURCE.
SOURCE & FLUENCE is an ad hoc deliberative body and plug&play task force recognized for its involvement with a number of innovative and culturally resonant projects around the world. It originates in the big bang of Berlin in the early 90's to become one of the most prolific local showcases for international talent by the end of the decade and to contribute through other numerous engagements under various alias to the blossoming of the scene in the mid 00's. The collective has since been evolving in alliance with select visionary commercial ventures, primarily operating in the area of experiential hospitality, new destinations mapping and urban micro-development.

Our partners and clients, actual and ideal, are estates with certain public functions, clubs, resorts, hotels, bars, restaurants as well as other establishments – their buildup strategies conceived with reference to the leading-edge cultural praxis and entailing atypical steps to make a difference or to stand out.

Conventional wisdom breeds mediocrity.
— SOURCE & FLUENCE
Given their infrastructure in place, the role of SOURCE & FLUENCE is to breathe life and soul into the projects providing each with a unique deployment scenario, expertly curated cultural programming, organizational competence, fine and very personal journalism, well-tested methods involving high-quality multimedia communication and social networks.
Informed by the insights of Sociology, Psychology, Media Studies and the Humanities, equipped with state-of-the-art practical skills, guided by certain aesthetic sensibilities and principles, all verified by accomplishments, SOURCE & FLUENCE lends its know-how and as much enthusiasm to projects which require steering and hand-on solutions in the fields as follows:
CONCEPT DEVELOPMENT & AGENDA STEERING
AREA RESEARCH, ANALYSIS & CONSULTANCY
BRANDING
KICKSTART OPERATIONS
INTERNATIONAL STAFFING
INDUSTRY LIAISONS & SOCIAL NETWORKING
GLOBAL TALENT SCOUTING & BOOKING
ARTIST RELATIONS
DESIGN, MULTIMEDIA & INTERNET TECHNOLOGIES
MULTILINGUAL JOURNALISM & GLOBAL COMMUNICATION

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